

CarMa
CarMa makes car maintenance less intimidating and more engaging to those new to car maintenance, especially young drivers. Blending humor, fun illustrations, and an intuitive app, CarMa transforms the dreaded task of car upkeep into something simple, approachable, and fun. With interactive tutorials, smart reminders, and a cheeky brand personality, it’s like having a car mechanic (or a slightly sassy mom) in your pocket.
Role
Branding
App Design
UI/UX
Illustration
Client
Senior Capstone
Year
2024

2025 AIGA St. Louis Scott Gericke Brand Identity Award Winner




















© 2025 Anna Crosbie — Based in St. Louis, MO.
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